LendNation was struggling with an outdated and inconsistent brand identity across their digital platforms. Their lack of creative direction affected everything from their website to their advertising efforts. I was brought in to revitalize their visual identity by creating custom illustrations featured on their services pages and site-wide icons that aligned with their refreshed brand.

As part of their advertising campaign, I produced both dynamic and static programmatic ads. These ads helped establish a cohesive message and brand presence. I also created a series of typographic motion design ad videos, tailored to various formats (6, 12, and 15 seconds), ensuring versatility across different platforms. The overall project centered on building a strong visual foundation to position LendNation as a more modern and trustworthy company.